Digital culture refers to the ways in which digital technologies and platforms intersect with various aspects of culture, such as communication, entertainment, identity, and social interaction. This research area explores how digital technologies shape and influence cultural practices, norms, and behaviors, as well as how culture is represented and produced in digital spaces. Researchers in this area examine a wide range of topics, including digital media, social media usage, online communities, digital art and literature, virtual reality, gaming culture, and digital storytelling. They often analyze how digital technologies are changing social relationships, cultural values, and modes of expression, as well as how individuals and communities navigate and negotiate their digital experiences. Overall, digital culture research seeks to understand the complex and ever-evolving relationship between technology and culture in the digital age. It sheds light on how digital technologies are transforming our society, identities, and everyday lives, and raises important questions about the implications and consequences of our increasingly digitized world.